Our video depicts a prospective college student and their parents typical concerns about the cost of attending college. We focus on showing viewers that the "sticker price" of most colleges and universities is not what you actually end up paying. The net price calculator takes the tuition/room and board of a specific college and subtracts potential scholarships, grants, and financial aid to give a more accurate representation of total cost. By using this service, a student and their parents are able to better compare colleges.